How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 29.06.2025 03:34
Place
People
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Non est eum facere impedit aut dignissimos tempora.
Product
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
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AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Price
Perception
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Processes
Good marketing is doing this well.
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.